www.fastcompany.com2 months agoMarketingStorm chasers: Embrace disruption to drive growthBusiness disruption increased by 200% from 2017 to 2002. Innovative disruptors approach every aspect of business differently for survival. [ more ]
The Drum2 months agoMarketingChallenging the challengers: How legacy food & drink brands can adapt and thriveLegacy brands are struggling to connect with consumers like challenger brands despite heritage and marketing budgets. Challenger brands are succeeding by focusing on community-driven marketing and peer-to-peer influence over mass advertising. [ more ]
Mediapost6 months agoMarketingWhy All Marketing Should Be NicheMass appeal is becoming harder in today's polarized society, and brands that fail at it face financial consequences. Digital media has replaced mass media, with niche channels catering to smaller audiences. Challenger brands have a massive opportunity to focus on smaller communities and cultivate long-term partnerships. [ more ]